01.05.09
Uppy’s Extends fuelperks into 2009

Uppy’s will continue to partner with Ukrop’s in 2009 to extend the popular fuelperks program to Richmond-area residents. Starting January 5, for every $50 spent at Ukrop’s, customers will get 5 cents off per gallon at participating Uppy’s locations. Uppy’s is thrilled to continue the program to benefit our loyal customers. Uppy’s and Ukrop’s will offer the fuelperks program until March 31, 2009. For more information, check out 5centsoffgas.com.

7.29.08
Customers Earn fuelperks! Uppy's Earns Press

Uppy’s has received a lot of great press from the partnership with Ukrop’s Supermarkets, Inc. and the fuelperks! program, discount gas with gas rebate card. We’ve been highlighted in InRich.com (Richmond Times-Dispatch), Richmond.com, Midlothian Exchange and Convenience Store News, to name a few.

Check out 10centsoffgas.com for more information and watch the reaction of real Ukrop’s Customers on the Uppy’s YouTube Channel.  Save on gas with gas discounts using the gas rebate card.

 

6.26.2008
Uppy's & Ukrop's in Launch fuelperks!®
Designed to Save Richmonders Money on Gas

Customers will earn fuel discounts in increments of 10 cents off per gallon at 14 participating Uppy’s-operated fueling stations for every $50 they spend at Ukrop’s.

RICHMOND, VA –– Two local, family-owned and Richmond-based businesses are partnering to give Richmond residents significant discounts on fuel purchases at 14 participating local gas stations.

Officials with Uppy’s Convenience Stores, Inc. and Ukrop’s Super Markets, Inc. at a news conference today unveiled plans for a new customer loyalty program. The pilot launches on Monday, June 30 to offer Richmond-area Ukrop’s customers substantial price reductions at 14 BP and Exxon fueling stations operated by Uppy’s and its parent company Chester, Virginia-based Southside Oil. By the end of the summer, more than 30 Uppy’s-operated fueling stations will participate in the program.

Each fuelperks!® discount can be used for up to 20 gallons of gas or diesel every time you use your Ukrop’s UVC card. Once a reward is redeemed, customers start earning a new reward based on their qualifying grocery purchases at any of the 24 Richmond-area Ukrop’s locations. Customers can check their grocery receipt for their fuelperks!® balance or sign up for the program at ukrops.com/fuelperks or call 804-353-FUEL (3835).

President of Uppy's Convenience Stores Steven Uphoff said, “Our new fuel discount program with Ukrop’s is about one thing—rewarding customers. We share Richmonders’ concerns about rising fuel prices, and fuelperks!® is one way that we’re trying to help roll down prices at the pump. We are very pleased to be partnering with Ukrop’s on this program. Together, we’re expanding fuelperks!® in the Richmond area to include even more fueling locations for even greater convenience.”

“This new program is the most ambitious customer loyalty and rewards program since the launch of our Ukrop’s Valued Customer Card in 1987,” said Ukrop’s President and CEO Bobby Ukrop.

Visit 10CentsOffGas.com for more information on the program.
For participating Uppy’s or Ukrop’s visit 10centsoffgas.com/locations.
Sign up for fuelperks!® at ukrops.com/fuelperks.